Misprint or mis-think?

If William Safire thinks he doesn't need a proofreader, he's (w)rong. From his column in today's NY Times, addressing John Kerry: "Get a slogan that fits on a bumper sticker..."W stand for Wrong" isn't working because too many hear 'wrong' as beginning with an R."

"W stand for wrong"? Maybe Safire is also the author of the slogan "Love see no color"....
http://www.nytimes.com/2004/09/20/opinion/20safire.html?th